/Chrono/
An AI lead warming system that turned cold website form submissions into $55,000 in new revenue for a 4x4 modification company.
Ryan's team at American Builds was getting website enquiries but had no structured follow-up. Cold leads sat in Google Sheets untouched. We built an AI agent that captured every form submission instantly, processed intent, sent personalised follow-up responses, and scheduled appointments via Google Calendar — turning ignored enquiries into booked, ready-to-buy customers.
/Project Goals/
Capture every website lead the moment they submit and follow up with a personalised AI response before a competitor does.
The business was generating leads but losing them to slow manual follow-up. Response time averaged 18 hours. The system needed to capture form submissions in real time, analyse intent, generate a personalised message, and book a call — all within minutes of the enquiry. Speed was the entire competitive advantage the system needed to deliver.
/Results/
$55,000 in additional revenue attributed directly to leads that were previously sitting cold and uncontacted in a spreadsheet.
The system went live and immediately started converting leads that had previously gone cold. Average response time dropped from 18 hours to under 4 minutes. Within 90 days the client directly attributed $55,000 in new revenue to the system — jobs that would never have closed without the automated follow-up catching them at the right moment.
AI Agent DevelopmentGoogle SheetsGoogle Calendar APICRM AutomationWhatsAppLead Generation